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- Unleash your inner powerhouse with Vi, a fiery magenta-pink inspired by those who dare to stand out. Perfect for anyone craving a rebellious, vibrant look, this semi-permanent shade works best on light to pre-lightened hair but also gives a rich berry tint to darker locks. No bleach? No problem! Expect a deep fuchsia sheen on natural brown hair.
- 1️⃣ Vibrant, Long-Lasting Colour 🌈✨ – Arctic Fox semi-permanent hair dye is designed for bold, high-impact shades that resist fading for weeks. Whether you’re after a deep, sultry tone like Purple AF, an electrifying blue like Poseidon, or a fiery red like Wrath, our ultra-pigmented formula delivers standout colour every time.
- 2️⃣ Zero Damage, 100% Vegan & Cruelty-Free 🐾💚 – Unlike harsh chemical dyes, our formula contains no ammonia, no peroxide, and no PPD, making it safe for all hair types. It’s Leaping Bunny-certified, ensuring that no animals were harmed in the making of your fabulous hair!
- 3️⃣ Ultra-Conditioning for Silky Soft Hair 💧🫧 – Arctic Fox is more than just a hair dye—it's also a deep-conditioning treatment! Infused with plant-based conditioners, it leaves your hair feeling soft, hydrated, and healthy-looking, even after dyeing.
- 4️⃣ Perfect for Light & Dark Hair 🎨👩🎤 – Arctic Fox colours shine brightest on pre-lightened hair, but many shades, like Poison (red), Blue Jean Baby (navy blue), and Emerald Fortune (green), add a beautiful tint to darker hair without bleach.
- 5️⃣ Hard Water? No Problem! 🚿🌊 – UK customers often struggle with hard water causing fading. Arctic Fox’s advanced fade-resistant formula holds up better than most semi-permanent dyes, giving longer-lasting vibrancy, even with frequent washing.

Free UK shipping. 15 day free returns.
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